Techniques of Visual Persuasion: Create powerful images that motivate

Section 2Persuasive Still Images

Section Goals

This book is about persuasion. More importantly, it’s about specific techniques we can use to persuade others. At the heart of everything we do is the goal of attracting and capturing the eye of the viewer. The Six Priorities remain a critically important tool to determining which element in our design will attract the eye first, then second, then third.

So far, we’ve covered a lot of theory; now we put that theory into practice by looking at still images. Starting with the simplest of stills, a business presentation, we expand from that into photography, image editing, and, finally, creating ...