Techniques of Visual Persuasion: Create powerful images that motivate

Section 1Persuasion Fundamentals

Section Goals

To communicate effectively today, we need to consider how a message looks, as well as what a message says. My goal is to get you thinking about images and design as part of your day-to-day communications, focusing on visuals as much as content. This doesn’t mean you need to be an artist, because I certainly am not. Rather, I want to help you understand how the principles of design and media production can help you communicate more persuasively.

In this first section, we will cover fundamental concepts of persuasion and images. Once we cover the theory, we’ll spend the rest of the book turning ...