Advances in electronics, communication, engineering, and manufacturing require corporations and consumers to understand complex technological concepts in order to make purchasing decisions. Everything from toothpaste and disposable razors to security systems, banking compliance reporting, and farm irrigation are all examples of products and services that emphasize unique selling propositions based on technical features and processes.
The job of explaining those technical features and processes to buyers—whether they are corporate entities or individual consumers—falls on the shoulders of marketers and technical communicators. More and more, those two roles are being combined into a single technical marketer position. As a result, (1) ...
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