Anderson, R.E. and M.A. Jolson. 1985. “Technical Wording in Advertising: Implications for Market Segmentation.” In Marketing Technical Ideas and Products Successfully, eds. L.K. Moore and D.L. Plung, pp. 244–253. New York, NY: IEEE P.
Aristotle. 1984. The Rhetoric and the Poetics of Aristotle. (W.R. Roberts and I. Bywater, Trans.) New York, NY: The Modern Library.
Bly, R.W. 2007. The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells. New York, NY: Macmillan.
Bringhurst, R. 2005. The Elements of Typographic Style, p. 23, 3rd ed. Vancouver: Hartley & Marks.
Chandler, D. 2002. Semiotics: The basics. New York, NY: Routledge.
Cialdini, R. and W. Schultz. 2004. Understanding and Motivating Energy Conservation Via Social ...
Get Technical Marketing Communication, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.