Before discussing the best practices of writing, designing, and delivering technical marketing, it is important to understand the:
• Role of technology in society
• Difference between technical communication and business or professional communication
• Overlap between technical communication and marketing
• Ethical perspectives relevant to technical marketing
Technology’s Role in Society
Technology is all around us. But what does it really have to do with society? What role does it play? Although many people do not explore this question, they have strong opinions about it somewhere in their subconscious. Typically, those opinions can be summed up in two opposing perspectives: one ...
Get Technical Marketing Communication now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
