Targeted

Notes

Introduction

  1. Of course, we pay for the devices we use to view content and we pay for Internet access service. What I am suggesting here is that, with very few exceptions, such as Dow Jones, which requires payment and has erected paywalls around its sites, we do not pay, as subscribers would, for the published content itself. That is paid for by the publishers, whether we choose to access it or not. For more on this topic, see Ari Rosenberg, “An Open Letter to the Open Letter Writers,” Online Publishing Insider, May 16, 2013, http://www.mediapost.com/publications/article/200512/an-open-letter-to-the-open-letter-writers.html (accessed March 30, 2014).

  2. Interactive Advertising Bureau, IAB Internet Advertising Revenue Report/2013 full ...