CHAPTER NINE
Talk, Inc., Points (TIPs)
Amateur Hour
FOR MOST PEOPLE MOST of the time, conversation is a habit or a pastime or, perhaps, an art form. But it’s not a profession. So one upshot of recasting organizational communication in a more conversational mode is that it opens up a chance for amateurs—employees, in other words—to go where only professionals were formerly able to tread. Engaging a wide range of employees in the give-and-take of organizational communication, both internally and externally, entails an up-front commitment to letting all kinds of people contribute all kinds of messages. It also involves a commitment to letting go of the need to control every last message. But once the spirit of conversational inclusion has taken ...
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