CHAPTER SEVEN
Give and Take
The Triumph of Employee-Generated Content
WHEN TWO PEOPLE COME together to talk, they bring not only an array of ideas and a set of facts, but also the full range of their own strengths and weaknesses, their own emotions and preoccupations. They bring themselves, that is—and the more of themselves that they bring, the deeper and livelier their conversation will be. Before a conversation can attain that high level of personal involvement, however, its two participants must achieve a measure of reciprocity between themselves. Both of them must be able to contribute actively to the ebb and flow of comments that drive the discussion forward. If one of them does all or most of the talking, their conversation will fall ...
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