CHAPTER FOUR
Back and Forth
The Emergence of Social Technology
IT TAKES AT LEAST TWO people to sustain a conversation. More to the point, both of them (or all of them) must take part in sustaining it. If one party monopolizes the conversation, then it’s not really a conversation. That’s obviously true of a person-to-person chat of the low-tech or no-tech variety. But it’s equally true of organizational conversation—even, and perhaps especially, when an organization deploys sophisticated technology to extend that conversation through the ranks of a large employee base, or across great distances. Too easily, the media that a company uses to achieve scale and efficiency in its communication can devolve into one-way channels that accommodate only ...
Get Talk, Inc. now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
