Book description
Martin J. Eppler, PhD, is a chaired professor of communications management at St. Gallen University, one of Europe's top 10 business schools, where he is the director of a global MBA program. He is the author of 22 books, including the getabstract international business book of the year winner Meet up! (Cambridge University Press). He is a 10 times MBA course of the year winner and received numerous best paper awards for his research on communication issues in management. His research has been featured in The Guardian, Businessweek, the Harvard Business Review, Inc. magazine, the MIT Technology Review. He is an advisor to organizations such as the European Central Bank, the United Nations, IATA, Tawuniya, Porsche, Swiss Re, or Nike. He has been a guest professor at Georgiatech in the US, Cambridge University in the UK, Simon Fraser University in Canada, Aalto University in Finland, and CUFE in China, as well as Pacifico in Peru. For the last 15 years, he has been editor of Europe's largest and longest running change management journal ZOE (part of Handelsblatt).
Fabienne Bünzli, PhD, is a lecturer and project manager at the University of St. Gallen where she conducts research on persuasive communication . Her research has been published journals such as the Journal of Nonprofit Management & Leadership, Journalism, or the Journal of Philanthropy and Marketing. Her work has been recognized with the Best Paper Award of the Swiss Association of Communication and Media Research in 2018. Prior to her academic career, she has worked as a public relations and communications specialist.
Table of contents
- Cover Page
- Title
- Copyright
- Contents
- Overview of figures and tables
- Pearson’s
- About the authors
- Acknowledgements
- Publisher’s acknowledgements
- Preface
- Introduction
-
Part 1 Understanding data
- 1 How to improve your data fluency: Overcome your analytics anxiety
- 2 Making sense of statistics: Achieving an overall view of your data
- 3 Modelling the world with data: Predicting outcomes
- 4 Understanding complex relationships: Asking for the when and why
- 5 Segmenting the world: Differences that make a difference
- 6 Detecting data distortions: Analytics biases that everyone should know
-
Part 2 Communicating data
- 7 Asking the right questions about data
- 8 How to visually design your data: A chart guide
- 9 The data storytelling canvas: Five magic ingredients for presenting data
- 10 Working with analytics software in front of others
- 11 Delivering bad news with data: How to turn frustration into motivation
- 12 Handling data disagreements: Argue with and about data
- 13 What’s next? Sustaining your data fluency
- References
- Index
Product information
- Title: Talk about Data
- Author(s):
- Release date: May 2022
- Publisher(s): Pearson Education
- ISBN: 9781292421209
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