Swimming Lesson #3The Deep End: Exploring All Options
The expanding world of short films has opened up a variety of opportunities that filmmakers could, and should, explore. This chapter will elaborate on some of them and give you some thoughts on how to figure out which of them might work for you.
With so many mergers and acquisitions resulting in large corporations that house many smaller entertainment entities, “branding” has become a very important goal, as evident with Disney and its association with Pixar as the “family friendly” source of entertainment. Disney = Family, plain and simple. That’s the “brand.”
Furthermore, corporations with products and services outside the realm of entertainment have been faced with a quandary of how to ...
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