CHAPTER 8

Data-Based Decision Making

Data Collection and Analysis

Everyone would like to make data-based decisions. In fact, why would you not want to use data to make decisions? But as easily as “data-based decisions” rolls off the tongue, getting real meaning out of your data does not happen without some significant effort.

Data–Information–Knowledge–Wisdom

To really make data useful, it needs to go through a transformation process. Data in its rawest form is generally not particularly useful. For example, take an output from a test run. It may barely be readable to humans. Some type of processing (parsing, organizing, sorting) needs to be done to turn it into actual information. Information provides answers, to who, what, when, and where. ...

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