Voice of the Customer
Voice of the Customer (VoC) is a process for gathering information about your customers’ expectations, preferences, dislikes, and overall experience. There are several ways to gather this information, including directly through the sales team, focus groups, surveys, or shows and exhibits. This process captures feedback from your customers and potential customers. Some of it can be positive feedback and some could be in the form of complaints. But when it comes to their thoughts and opinions on new or future products, you will want to formalize that information into a set of requirements. Depending on the scope of your new product, requirements can be recorded into a formal document, such as a Product ...
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