1 Survey Research
1.1 Overview
This book is about developing surveys for survey research and for all other types of research that use surveys to collect data. It seems pertinent that we begin the book defining and explaining survey research and survey in this first chapter. With that in mind, we open this book with this question: what is survey research? To answer this question, we need to understand what research is and how survey research differs from the other types of research. To accomplish this goal, we do the following in this chapter:
- Define research.
- Differentiate between antecedent, mediating, consequent, and moderating variables and how they are used to define experimental and non-experimental research. ...
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