Introduction
This chapter details modern information overload and the responses that consumers are demonstrating.
For those of us old enough to remember, a given episode of Murder She Wrote had a beginning, middle, and an end. Angela Lansbury would encounter a scenario, the scenario would unfold, and the scenario would conclude.
The same held true for all of the former classics: Matlock, Magnum PI, Leave it to Beaver, I Love Lucy, The Andy Griffith Show, Lassie, Laverne and Shirley, Happy Days, Welcome Back Kotter, and so forth. In these sitcoms, there was one overarching story that commanded our attention. In modern ...
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