Chapter 1. The New Competition
The way you manage the supply chain can make or break your company. Some of the most spectacular business successes over the past 20 years have come from finding more effective ways to deliver products to consumers, but there have been some major wrecks along this same road. It's a high-stakes game, and you don't have a lot of choice about playing; if your company touches a physical product, it's part of a supply chain and your success hangs on the weakest link of that chain. Why? Because the nature of competition is shifting away from the classic struggle between companies. The new competition is supply chain vs. supply chain.
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