Supply Chain Planning, 2nd Edition

CHAPTER 1

Introduction

In today’s competitive global economy, a firm’s market position and bottom-line financial performance is closely linked to its supply chain (SC) performance. Sadly, the disruptive, catastrophic impact of the COVID-19 virus in 2020 only further demonstrated the critical relationship that exists between strong supply chain operations and the success of most businesses. The critical role that supply chain planning contributes to a firm’s financial well-being has never been greater. Unfortunately however, all too often, considerable managerial resources are directed toward planning activities and processes with little in the way of tangible results and outcomes. What supply chain executives require is the know-how to efficiently ...