Supply Chain Management: Text and Cases, 2nd Edition

* Priyanshu Gupta, Prasanna Natekar and Janat Shah prepared this case for class discussion. This case is not intended to serve as an endorsement, source of primary data, or to show effective or inefficient handling of decision or business processes. © 2010 by the Indian Institute of Management Bangalore. No part of the publication may be reproduced or transmitted in any form or by any means - electronic, mechanical, photocopying, recording, or otherwise (including internet) - without the permission of Indian Institute of Management Bangalore.