Supply Chain Management: Text and Cases, 2nd Edition

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Marico Industries: mySAP™ Supply Chain Management*

Introduction

During the fluctuating economies of the past 10 years, Marico has maintained steady revenue and profit growth and a leadership position in India’s fast-moving consumer goods sector. Most significant is that in the fiscal year ending March 2003, Marico’s sales and services had increased 11.4 per cent over 2002 to Rs 7.75 billion (US$169 million) and after-tax profits increased 12 per cent to Rs 562 million (US$12 million).

With the tough economy and growing competition from international giant companies, no other company in its sector achieved double-digit growth.

In Marico’s case, success in fiscal 2003 was extremely significant because the company had acted swiftly to reverse ...