Chapter 2
Supply Chain Strategy
LEARNING OBJECTIVES
After completing this chapter, you should be able to:
- Define supply chain strategy and explain how it supports the business strategy.
- Explain how proper supply chain design can create a competitive advantage.
- Identify and explain the building blocks of a supply chain strategy.
- Explain differences in supply chain design based on organizational competitive priorities.
- Explain how productivity can be used to measure competitiveness.
Chapter Outline
- What Is Supply Chain Strategy?
Strategic Alignment
- Achieving a Competitive Advantage
Cost-Productivity Advantage
Value Advantage
SCM as a Source of Value
- Building Blocks of Supply Chain Strategy
Operations Strategy
Distribution Strategy
Sourcing Strategy
Customer Service Strategy
- Supply Chain Strategic Design
Competing on Cost
Competing on Time
Competing on Innovation
Competing on Quality
Competing on Service
Why Not Compete on all Dimensions?
- Strategic Considerations
Small Versus Large Firms
Supply Chain Adaptability
- Productivity as a Measure of Competitiveness
Measuring Productivity
Interpreting Productivity
- Chapter Highlights
- Key Terms
- Discussion Questions
- Problems
- Case Study: Surplus Styles
Walk into a Zara clothing store, whether in New York, Miami, Atlanta, or London, and you ...
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