CHAPTER 4 Recognition
Don’t worry when you are not recognized, but strive to be worthy of recognition.
—Abraham Lincoln
Overview
There are few findings in the behavioral sciences better documented than the extraordinary impact of reinforcement on human behavior. The most powerful form of reinforcement is recognition through praise. When we receive recognition from our team members, we feel validated and appreciated, and we also feel more secure. Despite the overwhelming evidence demonstrating the critical role of recognition and the ease with which it can be shown, it is simply remarkable that we pay so little attention to giving attention.
In this chapter, you will learn:
• The extent to which your team appropriately recognizes the contributions ...
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