Superstar Customer Service

Problem-Solving Your Way Through the Forest

Without problems, customer service would be obsolete. As the late Dr. Norman Vincent Peale once declared, “The more problems you have, the more alive you are. The only people without problems are six feet under.” To a certain extent, you want problems so you have customers to serve. Though the logic may sound counterintuitive, problems generate excellent customer service opportunities that not only help the customer that day, but also can reinforce their loyalty in your company long-term.

To better understand customers’ problems and problem-solving techniques, and to help better engage and serve your ...