Destined to be classic but too early to be considered for the best of all time, the next chapter of sonic strategy and logos has to be Mastercard. The press release sounded the charge….
Setting a new tempo for brand expression, Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe—be it physical, digital or voice environments—the distinct and memorable Mastercard melody will provide simple, seamless familiarity. The news comes on the heels of the company’s recent transition ...
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