Courtesy of Coca-Cola.
From McDonald’s we move to Coca-Cola with one more great sonic strategy and two more sonic logos from two creators Umut Ozaydinli and Joe Belliotti.
The notes for “Open Happiness” first appeared in “Happiness Factory,” a 2006 TV commercial and online film imagining the whimsical, animated world inside a Coca-Cola vending machine. The award-winning spot, which spawned several sequels in the years that followed, came to life through brilliant animation and a cinematic soundscape. “In 2007, as we were developing the ‘Open Happiness’ campaign, we wanted an audio branding device similar to ...
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