CHAPTER 7

T-Mobile (1990)

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The T-MOBILE and T trademarks, and the T-MOBILE music jingle, are registered trademarks owned by Deutsche Telekom AG, and are used with permission. It plays more times than your phone rings.

He was Maxim.

It’s the T-Mobile sonic logo.

And on the line is Lance Massey.

“It’s the ‘ding-a-ling-a-ling’ tune, identified with T-Mobile for many years, written by Lance Massey, founder of NeuroPop, an aural therapy business that develops “health and wellness” products in audio form. The winner of a global competition, it was based upon the T-Mobile logo featuring gray dots and a pink letter T. “I used one of the NeuroPop algorithms ...

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