Chapter 3. Managing across borders: New organizational responses
The previous chapter identified the key strategic challenge facing multinational corporations in the late 1980s: the need to deliver on the demands for global integration, local responsiveness and worldwide learning simultaneously. Here Chris and Sumantra consider the Transnational Solution. Rather than focusing on changes to the organization structure, the Transnational involves simultaneous attention to the firm’s structures, systems and culture. Ultimately, the authors argue, the solution is about creating “a matrix in the mind of the manager” so he or she can act accordingly to the overall objectives of the ...
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