5 Beginning the Coaching Process

Should you hire an external executive coach? Since I provide executive coaching for a living, it is a little hard for me to be objective in answering this question. Let me give you my guidelines on when, how, and if you should hire an executive coach.

Deciding on an Executive Coach

To begin with, make a rough analysis of the needs of the potential CEO. This memo focuses on behavioral coaching—because that is all that I know. What if your successor needs help in a different area?

In hiring an executive coach, do not describe the needs of your successor and then ask the coach if she is qualified to handle this type of challenge. Begin by asking the coach to describe her area of specialty. For example, my own area ...

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