CHAPTER 3

Advertising the Vacancy

This chapter covers how to find and attract candidates, where to advertise, how to advertise, what to include in the advertisement, and drafting the advertisement.

Finding and Attracting Candidates

Having a current job description and person specification is important, but it won’t get you anywhere unless it reaches the right people. The next stage in the process is thinking about where those potential candidates are, and how to let them know that you are recruiting.

Before advertising a vacancy externally think about potential internal candidates, existing employees who meet the requirements of the person specification you have prepared for the role. Advertising internally demonstrates that promotion and development ...

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