Cross-Cultural Competence
How Can I Learn and Improve It?
With increasing globalization and networking of the world, business is increasingly shaped by international relations. Cross-cultural encounters, be it with employees from different backgrounds, business partners, or consumers in international markets, are common in many companies. But although international managers are confronted with cross-cultural challenges on a daily basis, the understanding of foreign cultures is not increased at the same degree.
Cross-cultural competence is the ability to understand differences between cultures and develop strategies that are effective in a cross-cultural business environment. Cross-cultural management skills cannot be learned overnight. ...
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