Successful Cross-Cultural Management

Chapter 4

Objectives of Cross-Cultural Management

In the first part of this book we discussed the most urgent aspects of cross-cultural management. In the following section I will describe what cross-cultural management is about, and which areas of business are most affected by cultural aspects. This chapter provides information on the relevance, objectives, action areas, core measures, and performance measurement of cross-cultural management competence and the role that international managers can take to help employees and companies successfully implement cross-cultural management activities.

Today’s businesses are increasingly concerned with the effects of globalization. Modern management processes in multinational companies increasingly happen ...