Successful Black Entrepreneurs

Successful Black Entrepreneurs

by Steven S. Rogers
Released February 2022
Publisher(s): Wiley
ISBN: 9781119806738

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Book description

Learn about the successes of Black entrepreneurs through a collection of unique case studies  

Successful Black Entrepreneurs is an insightful collection of Harvard Business School case studies about Black entrepreneurs succeeding in a variety of industries and through different routes, including start-ups, franchising, and acquisitions. The book also recognizes and celebrates Black entrepreneurial excellence, as it takes the reader through the stages of entrepreneurship, including ideation, raising capital, growing the company, and taking it public. In addition to identifying the positive aspects of Black entrepreneurship, the book also uses data, research, and anecdotes to highlight the challenges faced by Black entrepreneurs, including: 

  • An inability to access capital from traditional financial institutions like banks and private equity firms 
  • The requirement to practice “racial concealment” in the company of White customers in order to achieve success 

Perfect for students, aspiring entrepreneurs, and established business leaders, Successful Black Entrepreneurs provides practical perspectives from Black entrepreneurs about what it takes to succeed in business.  

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Preface
    1. Note
  5. Introduction
  6. 1 History of Black Entrepreneurship
    1. Introduction to the Case Study
    2. John Rogers Case Study Assignment Questions
    3. Notes
  7. 2 Importance of Black Entrepreneurs
    1. Notes
  8. 3 Black Start-Up Entrepreneurs
    1. Fundamentals of a Start-Up
    2. Black Business Models
    3. Introduction of the Case Study
    4. Mented Cosmetics Case Study Assignment Questions
    5. Notes
  9. 4 Entrepreneurship Through Acquisitions
    1. Pros and Cons
    2. The Acquisition Process
    3. Reginald F. Lewis
    4. Introduction of the Case Study
    5. Earl Gordon Case Study Assignment Questions
    6. Notes
  10. 5 Entrepreneurship Through Franchising
    1. How Franchising Works
    2. Black Franchisees
    3. Black Franchisor
    4. Introduction to the Case Study
    5. Valerie Daniels-Carter Case Study Assignment Questions
    6. Notes
  11. 6 Access to Capital for Black Entrepreneurs
    1. Introduction to the Case Study: Sources of Capital for Black Entrepreneurs
    2. Fairview Capital Note Assignment Questions
    3. Notes
  12. 7 Black Turnaround Entrepreneurs
    1. Black Corporate Turnaround Specialists
    2. Black Entrepreneurs
    3. Cathy Hughes
    4. Introduction to the Case Study
    5. Rev. Morgan-Thomas Case Study Assignment Questions
    6. Notes
  13. 8 Entrepreneurial Exits: Selling the Company
    1. Reasons Why an Entrepreneur May Want to “Exit” a Business
    2. Special Purpose Acquisition Companies
    3. SPACs and Black Entrepreneurs and Investors
    4. Initial Public Offerings
    5. Public Companies in the U.S.
    6. Black-Owned Public Companies
    7. Robert and Sheila Johnson
    8. Introduction to the Case Studies
    9. Corey Thomas Case Study Assignment Questions
    10. United Housing—Otis Gates Case Study Assignment Questions
    11. Notes
  14. 9 Black Intrapreneurs
    1. Intrapreneur vs. Entrepreneur
    2. Intrapreneur Categories
    3. Benefits and Risks of Intrapreneurship
    4. Intrapreneurship Models
    5. Introduction to the Case Study
    6. Dr. William Carson Case Study Assignment Questions
    7. Notes
  15. Epilogue
    1. Note
  16. APPENDIX: Course Description
    1. Syllabus
    2. Course Reading Materials
    3. Sample Course Schedule
  17. Acknowledgments
  18. About the Author
  19. Index
  20. End User License Agreement

Product information

  • Title: Successful Black Entrepreneurs
  • Author(s): Steven S. Rogers
  • Release date: February 2022
  • Publisher(s): Wiley
  • ISBN: 9781119806738