Book description
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.
Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.
In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.
Publisher resources
Table of contents
-
Subject To Change: Creating Great Products & Services for an Uncertain World
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- Introduction
- 1. The Experience Is the Product
- 2. Experience as Strategy
- 3. New Ways of Understanding People
- 4. Capturing Complexity, Building Empathy
- 5. Stop Designing "Products"
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6. The Design Competency
- Obstacles to Adopting Experience Design
- Understanding and Affecting Experience
- About Design
- Design as an Organizational Competency
- Advantages of a Design Competency
- The Idea Lab
- Creating the Long "Wow!"
- Four Steps to Your Long "Wow!"
- Relinquishing Control
- DIY Design: The Customer as Designer
- Design Competency: A Strategic Advantage
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7. The Agile Approach
- The Agile Manifesto
- Less than Agile: The Waterfall Approach
- The Emergence of Lean Manufacturing
- The Agile Approach
- The Iterative Approach: A Little History
- How Companies Create Agile Environments
- The Shifting Landscape: Embedded and Networked Systems
- MIT's Fab Lab
- Overcoming Obstacles
- How to Get There
- 8. An Uncertain World
- Bibliography
- Index
- About the Authors
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Product information
- Title: Subject To Change: Creating Great Products & Services for an Uncertain World
- Author(s):
- Release date: April 2008
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9780596553937
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