Glossary of Terms

A preapology. In writing this book, I seem to have been inspired to expand upon the meaning of certain words in the English language as applied specifically to business. This also included the need to invent new terms when I found myself “stuckified.” Further apologies to Noah Webster.

Quicksand: Arriving at, approaching, or being drawn toward, unknowingly or inadvertently, a place in time and space where you will experience difficulties in your business; your focus will be drawn away from the normal operations of your business; extrication will prove difficult; generally a negative impact on your venture; a warning that things need to change, or issues and challenges need to be resolved; often creates or exacerbates personal ...

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