What You Are Doing Today You May Not Be Doing Tomorrow

One of the great anomalies in business is that companies, particularly stuck ones, will often end up doing something totally different from what they are doing today. Companies evolve and change. This is a certainty for all entrepreneurs. This concept can sound very cerebral but it’s natural and it just happens. Too often we are so ensconced in what we are doing today that we miss the chance to do something better.

How you respond to uncertain circumstances and unanticipated events is critical to your future business success. What happens when a crisis arrives and upends your business? What do leaders do when uncertainty disrupts their existing knowledge and experience? They react.

No planning ...

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