Maybe You Just Went Into the Wrong Business?
If you can be unpleasantly surprised about something (or anything) in your business, then maybe you just went into wrong business. Think about that.
We’re not talking about your choice of office furniture or dress codes. The inference here is that the surprise needs to be business-perilous, a revelation that can have dire consequences and delivers bewilderment and shock to your normally composed and manicured self.
Reality sets in. A situation or event that demands an unplanned-for response from you. Something that draws your attention away from your present course to deal with a curveball that you did not expect, or chose to ignore. Wham!
One of the doctrines of business is to be prepared. “Prepared ...
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