What If the Worst Happened? “So What” Planning
I’ve had a lot of worries in my life, most of which never happened.
—Mark Twain
According to NBC News (“Better” by Today), about 85 percent of what we worry about never materializes. But worry prompts us to take action, sometimes the wrong action at the worst time, very possibly putting ourselves and our business at risk.
Worry over real or perceived challenges pushes us, sometimes even drags us toward the quicksand where decision making becomes moot. You just sink.
There was a point in my business-building career where I worried about everything. And if, miraculously, I had few hiccoughs to worry about, I created some more. Or, worse yet, I worried about worrying, or not worrying. It’s a vicious, ...
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