11Waste—Turning an EnvironmentalProblem into aBusiness Opportunity
This final chapter is about Joe’s favorite topic and about the ultimate in being sustainable; instead of using resources and producing waste, using waste to produce resources. Sustainable businesses are popping up all over that are making money by turning an environmental problem into a business opportunity. In the United States, we create a lot of waste. This waste can be repurposed into something useful to create jobs, sustain the environment, and inspire innovation.
Living creatures spend most of their time finding and eating food. A creature that finds a food source that no other species is using is defined as its own species and guaranteed survival. That is one of the reasons ...
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