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Understanding the market
Time spent on reconnaissance is seldom wasted.
Military maxim
The market lies at the bedrock of strategy. A strategy that is built upon a solid understanding of the market is like a house built on a concrete foundation.
A strategy that is premised on how wonderful your business offering is, and hang the market, is like a house built on sand. It will be washed away.
To paraphrase the famous military maxim, time spent on understanding the market is seldom wasted.
There are two sides of the market that need to be tackled: demand and supply.
The supply side ...
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