Conclusion

You now have a strategy, a plain and simple strategy (see summary below), to guide your firm to the next level.

Your firm is now far better equipped for the future than it was before.

Michael Porter once wrote that, ‘The company without a strategy is willing to try anything.’

Not yours. It will have direction. You will be facing the future with a strategy that will maximise your chances of achieving your goals.

You have the strategy you need for your business to succeed.

Strategy Pure and Simple: summary

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