Strategy Maps

C H A P T E R    T H I R T E E N

PRIVATE-SECTOR ORGANIZATIONS

IN THIS CHAPTER, we document three case studies of strategy maps in private-sector service companies. Two of them—Northwestern Mutual and Media General—adopted the scorecard as they introduced radically new strategies. Northwestern Mutual was shifting from a more than century-old strategy of offering superior insurance products through its career sales force to a strategy focused on offering comprehensive financial security to its end-use customers. Media General had expanded from its traditional base as a newspaper publisher into a regional media powerhouse with multiple publishing, broadcast, and electronic media outlets. The company wanted to gain synergies from its diverse media ...