Chapter One Strategy for the Corporate Level: Summary of the Main Messages
Almost all companies need a strategy at the corporate level that is in addition to the strategies for products or markets or business divisions. So this book is for any manager with responsibilities for multiple business divisions. It is also for any student, adviser or more junior manager who wants to understand the challenges that corporate managers face and how they make decisions. The book will help answer two important questions that can only be addressed at the corporate level:
- What businesses or markets should a company invest in, including decisions about diversifying into adjacent activities, about selling businesses, about entering new geographies or markets ...
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