Strategy as a Way of Life

Businesses must root strategy in moral purpose to thrive in a complex, rapidly changing world.

We live in a world of discontinuity and uncertainty, where norms are rapidly disintegrating and businesses are losing their footing. We live in a time of flux and fluidity, when mandates for growth are driving high-velocity, unrelenting change. We live in a messy world, where boundaries are becoming more porous and unprecedented complexity adds ambiguity and reduces predictability.

Our traditional approach to strategy, based on data and analysis, is at a crossroads in this era of unknown unknowns. The most well-trained AI, built on vast stores of data, information, and ...

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