Strategic Public Relations Leadership, 2nd Edition

3 Leadership and public relations

DOI: 10.4324/9781003185253-4

Chapter overview

This chapter provides a perspective on leadership and explores the common ground it shares with public relations. It goes on to highlight an important professional development challenge facing all leaders and thoughts on how to address it.

Introduction

This book explores the connections between public relations and leadership. Our aim is to bring together insights from both these areas to create a useful guide for leaders in our field. To help facilitate this process, it is necessary to distinguish what we mean by public relations and leadership. In Chapter 2 we outline what a public relations view of the world looks like. Here, we set out a perspective on leadership ...