Strategic planning. As a former small business owner, I know what you are thinking: “Strategic planning is for big companies.” “It’s too academic.” “I don’t have time.” I’ll respond by getting straight to the point: Strategy is simply your game plan for gaining a competitive advantage and earning higher profits. Just like a football coach, you need a game plan to win. Strategic planning will help you win in the game of business. The small business team that follows a systematic strategic planning model will experience many other benefits. For example, you will
• be more focused on creating value for your customer, making better use of your time and limited resources,
• experience less crisis management as everyone on your team ...
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