Part III
Sizing Up Your Current Situation
In this part…
Strategic planning is as much about planning and execution as it is about decision making. Good decision making comes from collecting the right data on which to base your decisions. In this part, you figure out how to research the market to find new customers. You dig into what internal and external information is needed to assess your business and its capabilities. You also take a peek at your company through the eyes of your customers.
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