Chapter 2
Why Strategic Planning Works
In This Chapter
- Discovering why strategic planning is a leading management tool
- Avoiding failures by making plans
- Leading by example with good strategic goals
- Achieving better results with your strategic plan
Success isn't a matter of chance but rather a matter of choice. This concept really encapsulates why having a clear strategic direction and strategic plan with a focused implementation process in place is important. Business success isn't going to happen by accident. You must look into the future and create a plan for wherever you're trying to go. Forget about failure rates and all that garbage. If you aren't intentional about the direction of your business or department, you aren't likely to get there.
This chapter provides several reasons why you should care about strategic planning. If you or your boss need convincing, I cover the statistics as well as the intangibles in the sections that follow. A peek at what high-growth organizations are doing can show you how planning impacts your growth.
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