Part I

Transformational Strategic Learning through Experimentation

Executive Summary

Part I of the book introduces the goals of this book by establishing digital transformation as a revenue-generating business strategy. Every nontrivial business must take seriously the vital need to focus on software building as the only way to survive the next few decades of interindustry competition. Yet, survival all too often results from delivering from a position of weakness and fear, or simply lack of innovative thinking.

To lead with boldness, courage, and confidence requires delivering business-driven differentiating software that transcends the obvious and ordinary benefits that the survivors manage to shove in front of users. The clear winners turn ...

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