Chapter 1
Business Goals and Digital Transformation
The most outstanding business achievement is to create a product that is needed by a great number of consumers, is completely unique, and is optimally priced. Historically, and in a general sense, the realization of such an accomplishment has depended on the ability to identify what is essential or highly desirable for a key market demographic. This is reflected in a maxim captured by the writings of Plato: “Our need will be the real creator.” Today, this statement is better known as “Necessity is the mother of invention.”
Yet, the most profound innovators are those who invent an ingenious product even before consumers realize it is needed. Such achievements have occurred serendipitously, ...
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