Book description
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especially in relation to R&D and Marketing, It outlines and classifies the specific qualities and characteristics of the high-tech sector, while accommodating their use within the context of strategic marketing management and adopts a marketing oriented approach (consumer oriented, market oriented and competition oriented).
Product information
- Title: Strategic Marketing for High Technology Products
- Author(s):
- Release date: May 2018
- Publisher(s): Routledge
- ISBN: 9781351363808
You might also like
book
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is …
book
The Handbook of Marketing Strategy for Life Science Companies
The objective of this book is to focus exclusively on the marketing aspects for life sciences, …
book
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all …
book
Data Driven Marketing For Dummies
Embrace data and use it to sell and market your products Data is everywhere and it …
