Strategic Management,1/e

9 Strategy Execution

‘Even if you are on the right track, you will get run over, if you just sit there’

—Will Rogers

LEARNING OBJECTIVES

• Understand the elements of strategy implementation and various approaches to implementation of strategy
• Familiarize with the broad approaches to strategy implementation: structural, functional, behavioural, project, procedural implementation, and resource allocation
• Acquire the skills to prepare an action plan
• Identify and be aware of the issues and difficulties in executing a strategy so that remedial or preventive actions are taken
• Familiarize with the methods of implementing strategy

IDEAS AT WORK 9.1

Strategy Show: Parle—Staying Competitive, Staying on Course

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